MyHealthTeam Announces New Pharma Marketing Solutions for 2025

Innovations To Improve Health Outcomes and Create Closer Connections to Patients Through Spanish-Language Communities, Doctor and Patient Videos, and More

SAN FRANCISCO/September 24, 2024 — MyHealthTeam, the fastest growing portfolio of patient communities, today announced the launch of its new 2025 solutions for pharma marketers and agencies. These patient-centric innovations improve pharmaceutical partners’ connection to people living with chronic conditions or rare diseases. These products reach them in powerful and authentic ways — where they are and when they are receptive — through MyHealthTeam communities. Currently, 27 million patients across 60 communities come to MyHealthTeam for peer-to-peer support, medically reviewed content, information on new therapies, and help improving conversations with doctors.

New solutions for 2025, available through MyHealthTeam:

1. SPANISH-LANGUAGE PATIENT COMMUNITIES

Bridging the Language Gap in Health Care: The rapidly growing Hispanic population in the U.S. faces a disproportionate burden of certain medical conditions. Plus, a language barrier exists. 42 million Americans speak Spanish at home. In a MyHealthTeam survey, 88 percent of Spanish speakers preferred health information in Spanish, as 75 percent were not fluent in English. Investing in Spanish-language patient education centers is a strategic move for pharma companies. Launching Spanish communities creates a safe and engaging resource for this large and underserved market, and it offers pharma partners an opportunity to help improve access and outcomes for all. The first two conditions for MyHealthTeam’s Spanish-language patient communities have already been secured by leading pharmaceutical partners.

2. MULTIMEDIA CHANNEL SPONSORSHIPS

First-to-Market Advantage in Patient Engagement: Pharmaceutical companies seeking unmatched reach to attract the highest-quality audience can tap this novel offering that delivers 100 percent share of voice. This program includes sponsorship of the most robust content experiences, including articles, videos, interactive elements, newsletters, provider- and member-authored articles and videos, plus a quarterly member poll. This solution is scalable and offers first right of refusal after the first 12 months of exclusivity. Content is highly engaging and based on patient insights and trends. Exclusive newsletter sponsorships and “whole life” lifestyle articles further amplify reach and engagement. This first-mover opportunity reaches a highly targeted patient community.

3. BREAKTHROUGH VIDEO CONVERSATIONS TO IMPROVE DOCTOR DISCUSSIONS

100 Percent Share of Voice for Partners To Reach Patients as They Prepare for an Appointment: In this video series, patients learn by watching a new patient speak to a veteran patient. The veteran coaches the newly diagnosed patient to proactively advocate for themselves. Authentic conversations between real patients makes this a powerful learning tool. This product can also include conversations between doctor and patient. By focusing on the five key questions patients should ask their doctor, people gain the confidence to ask essential questions and make the most of their visit to help improve their health outcomes.

4. SOCIALLY-EMPOWERED CONDITION-MANAGEMENT PROGRAMS

Empowering Patients Through Gamified Care Management: In a recent study by MyHealthTeam, 67 percent of diagnosed patients reported they want help closing care gaps. This program was built with that in mind. It fosters patient engagement and behavior change through gamified, actionable tips. By completing challenges, patients earn recognition badges, creating a supportive and motivating community atmosphere. The program encourages change through small steps that grow into behavior changes that can improve health outcomes. For example, a psoriasis patient might be encouraged to embrace a more active lifestyle, including a program encouraging more outdoor activities, while seeking treatment for skin clearance. This community-based approach leverages the peer support in MyHealthTeam’s condition-based patient communities and provides positive reinforcement to empower patients.

5. PRELAUNCH ADVANTAGE OF COMMUNITIES

A One-Year, Exclusive Opportunity To Create Patient Communities for New Treatments: This prelaunch advantage provides a head start with a built-in audience and valuable data for optimized marketing campaigns ready on launch day. This is particularly beneficial for competitive areas like rare diseases and oncology. The communities offer a privacy-compliant environment with medically reviewed content and support for patients, built by the experts at MyHealthTeam who take care of everything (content, marketing, and patient recruitment) for a streamlined launch. The platform enables targeted advertising and creates personalized experiences within the community while helping patients manage their condition.

6. CONNECTED TV (CTV) FUELED BY ZERO-PARTY DATA

Unparalleled Results in Pharma Advertising With MyHealthTeam’s Full-Service Connected TV: In a recent pharma marketing CTV campaign utilizing 13 publishers, MyHealthTeam was the most cost efficient partner for the brand, with audience quality more than two times higher than the other publishers’.  Zero-party data from millions of MyHealthTeam members enables the company to build privacy-safe, look-alike models that deliver superior audience quality and targeting efficiency across more than 60 health conditions. Initially only available to select launch partners, MyHealthTeam’s white-glove CTV offering is now available to all pharma advertisers looking to drive meaningful patient engagement and exceptional ROI through connected TV.

“We are thrilled to introduce our 2025 solutions, which harness the power of our patient communities and zero-party data. These products represent a significant leap forward in empowering pharma marketers to connect with patients more effectively and drive better health outcomes,” said Eric Peacock, CEO and co-founder of MyHealthTeam.  

About MyHealthTeam
MyHealthTeam believes that if you are diagnosed with a rare disease or chronic condition, it should be easy to find the people, support, and medically approved information you need to best manage your condition. Millions of people regularly visit one of the 60 condition-based patient communities by MyHealthTeam — from Alzheimer’s to vitiligo — covering all therapeutic areas and many rare conditions in between. Visit MyHealthTeam for a complete list of conditions served. MyHealthTeam patient communities are actively being used in 13 countries.

CONTACT

[email protected]