MyHealthTeam Blog

Top 5 Themes From Reuters Pharma USA: A Glimpse Into the Future of Pharma Marketing

The Reuters Pharma USA conference, held this spring in Philadelphia, is one of the best

Zero Party and First Party Data Defined for Pharma Marketers

By Christian Pran, EVP, Partnerships at MyHealthTeam Data is not created equally. Understanding the difference

Top 10 Quotes from the PHM Healthfront Stage

This year’s PHM HealthFront highlighted themes which pharma, agencies, and marketers should make central to

4 Pharma Marketing Moves to Make in 2024; Turnkey tactics to make before third-party cookies go away

As the industry faces the depreciation of third-party cookies, pharma marketers and ad agencies are

Flipping the Script: Hope in the Face of Breast Cancer

Written by Mary Ray, Co-founder and COO, MyHealthTeam It was three and a half years

6 Takeaways From The Future of Digital Health Panel

By Eric Peacock, CEO and Co-founder, MyHealthTeam Digital health media is on the precipice of

Online Video Ads Reached Four Times as Many Diagnosed Patients at MyHealthTeam and Here’s Why

By Elizabeth Luce, EVP Strategic Partnerships & Business Operations The average person watches 17 hours

MyHealthTeam Launches Patient Diagnosis Targeting for Pharma Marketers: Using Zero Party Data To Deliver Better Patient Experiences and Results

By Eric Peacock, CEO and Co-founder, MyHealthTeam At a time when Facebook is restricting the

Zero Party Data Defined in 30 Seconds and Why It Matters to Health Marketers

By Eric Peacock, CEO and Co-founder, MyHealthTeam What Is Zero Party Data? You may have

Two Patient Research Studies Reveal Lower Access and Quality Care for Latino and Black Patients; MyHealthTeam and PHM Teaming Up To Improve Care for Underserved Populations

The impact of multiple sclerosis (MS) on the quality of life, mental health, and financial

Top 5 Takeaways from the PHM HealthFront

By Eric Peacock, co-founder and CEO of MyHealthTeam The PHM HealthFront event never fails to

6 Trends in Health To Bake Into Your 2023 Strategy

By Eric Peacock, co-founder and CEO of MyHealthTeam From zero party data and AI to

5 Ways to Increase Patient Engagement Impact

Hint: Include patient input in all decisions that affect patients! As an eczema patient advocate,

Understanding What Drives Lung Cancer Patients’ Satisfaction with Doctors and Treatments

With the five-year survival rate for early-detected, localized lung cancer now at 56%, people are

Together with COCCI, Working Toward Equity in IBD Care

A 2020 study found that Black patients presenting with textbook IBD symptoms, like iron deficiency

Empowering People Living with Psoriasis Year-Round

As psoriasis awareness month draws to a close, I want to take a second to

Why MyHealthTeam

When we recently gathered our team for a town hall meeting (in person!) at MyHealthTeam

How You Can Directly Impact Health Inequities

If you’re involved in healthcare in any way, now is a good time to review

Celebrating MyHealthTeam: 10 years of Improving Life for People Facing Chronic Diseases

Ten years ago we created MyHealthTeam with a simple mission: To make it easy for

How the Pandemic Made Us More Intentionally Connected

Tips for team-building while hyper-distributed When in-office happy chance moments to connect on a personal

Why Pharma Marketers Are Prioritizing Social Networks for 2022

One of the questions I hear regularly from pharma marketers and their agencies is “why

The Cookie-Free Opportunity for Pharma Marketers in Chronic Condition Care

Pharma marketers trying to reach patients with chronic diseases are scrambling to prepare strategies for

How We Doubled Participation Rates for the Covid Vaccine Among MS Patients in One Hour or Less

Live Q&A video with an MS specialist addresses disease-specific concerns that had held patients back

The Patient POV: The Real-World Experience of Living with Hidradenitis Suppurativa (HS)

As key opinion leaders in the field of Hidradenitis Suppurativa gather virtually this week at

Understanding the Rheumatologist-Patient Relationship in Treating Rheumatoid Arthritis

Really listening to someone and reflecting that you are takes a fair amount of skill. This

The Patient POV: The Impact of Lupus on Quality of Life

The American College of Rheumatology annual meeting featured research conducted among nearly 600 lupus patients

New Research: Women’s Real-World Experience with Endometriosis Pain, Treatments and Doctors

This year’s Congress of the Society of Endometriosis and Uterine Disorders (SEUD) featured a presentation

Case Study: Virtual Pulmonary Rehab Drives Improved Outcomes in COPD

71% of COPD patients report improvement in shortness of breath after using at-home breathing techniques

The Patient POV: Unmet Needs Among People Living With IBD

The recent American College of Gastroenterology Annual Meeting featured two research posters showing the crushing

Medical Expertise That Hits Home: What’s working with virtual events for patients

Pent-up demand for trusted medical expertise is not surprising during Covid-19. What surprised me was

4 Key Engagement Drivers Among Women Facing Breast Cancer

4 Key Engagement Drivers Among Women Facing Breast Cancer MyBCTeam members share the impact of

Beyond Telehealth: 3 More Ways to Bring Medical Expertise Into the Home

Beyond Telehealth: 3 More Ways to Bring Medical Expertise Into the Home Online content empowers

4 Ways to Serve Chronic Condition Patients During the COVID-19 Crisis

4 Ways to Serve People with Chronic Conditions During the COVID-19 Crisis Evolving our approach

How Pharma Marketers Can Reduce Health Disparities: Research by MyHealthTeam in Partnership With Publicis Health Media

Every patient deserves equitable access to quality healthcare. Achieving that vision requires a deep understanding

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