MyHealthTeam Blog
The Rare Disease Marketing Guide: 5 Strategies Every Pharma Marketer Needs To Know for Patient Engagement
By Eric Peacock, Co-founder and CEO, MyHealthTeam R&D in rare diseases has skyrocketed. Thirty percent
Lanzamiento de myHIVteam en español para la comunidad latina
Por Mary Ray, cofundadora y jefa de operaciones, MyHealthTeam La importancia de las redes de
Launching myHIVteam in Spanish for the Latino Community
By Mary Ray, Co-founder & COO, MyHealthTeam The importance of inclusive and culturally sensitive support
AI, Data, and the Future of Health Care Marketing: A Conversation With 4 Pharma Advertising Experts
By Eric Peacock, CEO and Co-founder, MyHealthTeam Health care marketing is rapidly evolving, driven by
The New Marketing Playbook: Engaging Patients in the Era of AI, Personalization, Patient Privacy, and Direct-to-Patient Offerings
By Eric Peacock, Co-founder and CEO, MyHealthTeam At MyHealthTeam’s all-company get-together in Nashville, we invited
Top 5 Themes From Reuters Pharma USA: A Glimpse Into the Future of Pharma Marketing
The Reuters Pharma USA conference, held this spring in Philadelphia, is one of the best
Zero Party and First Party Data Defined for Pharma Marketers
By Christian Pran, EVP, Partnerships at MyHealthTeam Data is not created equally. Understanding the difference
Top 10 Quotes from the PHM Healthfront Stage
This year’s PHM HealthFront highlighted themes which pharma, agencies, and marketers should make central to
4 Pharma Marketing Moves to Make in 2024; Turnkey tactics to make before third-party cookies go away
As the industry faces the depreciation of third-party cookies, pharma marketers and ad agencies are
Flipping the Script: Hope in the Face of Breast Cancer
Written by Mary Ray, Co-founder and COO, MyHealthTeam It was three and a half years
6 Takeaways From The Future of Digital Health Panel
By Eric Peacock, CEO and Co-founder, MyHealthTeam Digital health media is on the precipice of
Online Video Ads Reached Four Times as Many Diagnosed Patients at MyHealthTeam and Here’s Why
By Elizabeth Luce, EVP Strategic Partnerships & Business Operations The average person watches 17 hours
MyHealthTeam Launches Patient Diagnosis Targeting for Pharma Marketers: Using Zero Party Data To Deliver Better Patient Experiences and Results
MyHealthTeam Launches Patient Diagnosis Targeting for Pharma Marketers: Using Zero Party Data To Deliver Better Patient Experiences and Results
By Eric Peacock, CEO and Co-founder, MyHealthTeam At a time when Facebook is restricting the
Zero Party Data Defined in 30 Seconds and Why It Matters to Health Marketers
By Eric Peacock, CEO and Co-founder, MyHealthTeam What Is Zero Party Data? You may have
Two Patient Research Studies Reveal Lower Access and Quality Care for Latino and Black Patients; MyHealthTeam and PHM Teaming Up To Improve Care for Underserved Populations
The impact of multiple sclerosis (MS) on the quality of life, mental health, and financial
Top 5 Takeaways from the PHM HealthFront
By Eric Peacock, co-founder and CEO of MyHealthTeam The PHM HealthFront event never fails to
6 Trends in Health To Bake Into Your 2023 Strategy
By Eric Peacock, co-founder and CEO of MyHealthTeam From zero party data and AI to
5 Ways to Increase Patient Engagement Impact
Hint: Include patient input in all decisions that affect patients! As an eczema patient advocate,
- Ashley Ann Lora,
community engagement manager and eczema patient advocate
Understanding What Drives Lung Cancer Patients’ Satisfaction with Doctors and Treatments
With the five-year survival rate for early-detected, localized lung cancer now at 56%, people are
- Eric Peacock,
Cofounder and CEO
Together with COCCI, Working Toward Equity in IBD Care
A 2020 study found that Black patients presenting with textbook IBD symptoms, like iron deficiency
- Mary Ray,
cofounder and COO
Empowering People Living with Psoriasis Year-Round
As psoriasis awareness month draws to a close, I want to take a second to
- Eric Peacock,
Cofounder and CEO
Why MyHealthTeam
When we recently gathered our team for a town hall meeting (in person!) at MyHealthTeam
- Mary Ray, cofounder and COO
How You Can Directly Impact Health Inequities
If you’re involved in healthcare in any way, now is a good time to review
- Mary Ray,
Cofounder and COO
Celebrating MyHealthTeam: 10 years of Improving Life for People Facing Chronic Diseases
Ten years ago we created MyHealthTeam with a simple mission: To make it easy for
- Eric Peacock,
Cofounder and CEO
How the Pandemic Made Us More Intentionally Connected
Tips for team-building while hyper-distributed When in-office happy chance moments to connect on a personal
- Mary Ray,
Cofounder and COO
Why Pharma Marketers Are Prioritizing Social Networks for 2022
One of the questions I hear regularly from pharma marketers and their agencies is “why
- Christian Pran,
EVP Partnerships
The Cookie-Free Opportunity for Pharma Marketers in Chronic Condition Care
Pharma marketers trying to reach patients with chronic diseases are scrambling to prepare strategies for
- Christian Pran,
EVP Partnerships
How We Doubled Participation Rates for the Covid Vaccine Among MS Patients in One Hour or Less
Live Q&A video with an MS specialist addresses disease-specific concerns that had held patients back
- Mary Ray,
Cofounder and COO
The Patient POV: The Real-World Experience of Living with Hidradenitis Suppurativa (HS)
As key opinion leaders in the field of Hidradenitis Suppurativa gather virtually this week at
- Eric Peacock,
Cofounder and CEO
Understanding the Rheumatologist-Patient Relationship in Treating Rheumatoid Arthritis
Really listening to someone and reflecting that you are takes a fair amount of skill. This
- Mary Ray,
Cofounder and COO
The Patient POV: The Impact of Lupus on Quality of Life
The American College of Rheumatology annual meeting featured research conducted among nearly 600 lupus patients
- Eric Peacock,
Cofounder and CEO
New Research: Women’s Real-World Experience with Endometriosis Pain, Treatments and Doctors
This year’s Congress of the Society of Endometriosis and Uterine Disorders (SEUD) featured a presentation
- Mary Ray,
Cofounder and COO
Case Study: Virtual Pulmonary Rehab Drives Improved Outcomes in COPD
71% of COPD patients report improvement in shortness of breath after using at-home breathing techniques
- Eric Peacock,
Cofounder and CEO
The Patient POV: Unmet Needs Among People Living With IBD
The recent American College of Gastroenterology Annual Meeting featured two research posters showing the crushing
- Eric Peacock,
Cofounder and CEO
Medical Expertise That Hits Home: What’s working with virtual events for patients
Pent-up demand for trusted medical expertise is not surprising during Covid-19. What surprised me was
- Mary Ray,
Cofounder and COO
4 Key Engagement Drivers Among Women Facing Breast Cancer
4 Key Engagement Drivers Among Women Facing Breast Cancer MyBCTeam members share the impact of
- Mary Ray,
Cofounder and COO
Beyond Telehealth: 3 More Ways to Bring Medical Expertise Into the Home
Beyond Telehealth: 3 More Ways to Bring Medical Expertise Into the Home Online content empowers
- Eric Peacock,
Cofounder and CEO
4 Ways to Serve Chronic Condition Patients During the COVID-19 Crisis
4 Ways to Serve People with Chronic Conditions During the COVID-19 Crisis Evolving our approach
- Eric Peacock,
Cofounder and CEO