How Pharma Marketers Can Reduce Health Disparities: Research by MyHealthTeam in Partnership With Publicis Health Media
Every patient deserves equitable access to quality healthcare. Achieving that vision requires a deep understanding of the systemic barriers that perpetuate health disparities and then implementation of strategic solutions to help address them. Pharma marketers are uniquely positioned to expand health equity and reach more treatable patients.
Recent research from MyHealthTeam, created in partnership with Publicis Health Media (PHM), has identified significant disparities in healthcare access for Black and Latino patients with chronic conditions, compared to their non-Latino white counterparts.
The first step in achieving health equity is understanding how patients experience ingrained societal structures and power imbalances along their healthcare journey. This new research brief includes those insights and original data, and it is paired with actionable takeaways.