by Jessica Meylikhov | Sep 14, 2023 | Uncategorized
By Eric Peacock, CEO and Co-founder, MyHealthTeam Digital health media is on the precipice of major change. ChatGPT and AI are advancing faster than we ever thought they would. Third-party cookies are going away slower than we ever thought they would (finally...
Online Video Ads Reached Four Times as Many Diagnosed Patients at MyHealthTeam and Here’s Why
by Jessica Meylikhov | Aug 29, 2023 | Uncategorized
By Elizabeth Luce, EVP Strategic Partnerships & Business Operations The average person watches 17 hours of online video each week, and video ads have nine times higher recall than print. But those great results only materialize when you can effectively target your...
MyHealthTeam Launches Patient Diagnosis Targeting for Pharma Marketers: Using Zero Party Data To Deliver Better Patient Experiences and Results
by Jessica Meylikhov | Jul 12, 2023 | Uncategorized
By Eric Peacock, CEO and Co-founder, MyHealthTeam At a time when Facebook is restricting the use of a person’s health information to target advertisements, MyHealthTeam is almost insisting on it for our pharma partners. Why? It’s not only better for advertisers, but...
Top 5 Takeaways from the PHM HealthFront
by Jessica Meylikhov | May 23, 2023 | Uncategorized
By Eric Peacock, co-founder and CEO of MyHealthTeam The PHM HealthFront event never fails to deliver on ideas. Here are five themes that may have the greatest industry impact. 1. Empathy in Health Care Once known as “McDreamy,” “Grey’s Anatomy” actor Patrick Dempsey...
5 Ways to Increase Patient Engagement Impact
by Jessica Meylikhov | Dec 22, 2022 | Uncategorized
Hint: Include patient input in all decisions that affect patients! As an eczema patient advocate, there’s one mantra I consistently share with pharmaceutical industry leaders: Include patient input in all decisions that affect patients! This was a central theme in the...