by Jessica Meylikhov | Feb 5, 2025 | Uncategorized
MyHealthTeam is thrilled that MM+M has covered the news of our first Spanish-language patient community, myHIVteam en español, sponsored in part by Gilead. “MyHealthTeam is seeking to improve the health outcomes of Latino patients living with HIV as part of a recently...
The Rare Disease Marketing Guide: 5 Strategies Every Pharma Marketer Needs To Know for Patient Engagement
by myhealthteam | Oct 21, 2024 | Uncategorized
By Eric Peacock, Co-founder and CEO, MyHealthTeam R&D in rare diseases has skyrocketed. Thirty percent of today’s R&D pipeline is in rare diseases, and 40 percent of overall pipeline growth since 2013 is due to rare diseases. As the leading creator of patient...
Lanzamiento de myHIVteam en español para la comunidad latina
by Jessica Meylikhov | Oct 18, 2024 | Uncategorized
Por Mary Ray, cofundadora y jefa de operaciones, MyHealthTeam La importancia de las redes de apoyo inclusivas y culturalmente sensibles es innegable. Por ejemplo, datos de la Oficina del Censo de los Estados Unidos muestran que la cantidad de personas en los EE. UU....
Launching myHIVteam in Spanish for the Latino Community
by Jessica Meylikhov | Oct 18, 2024 | Uncategorized
By Mary Ray, Co-founder & COO, MyHealthTeam The importance of inclusive and culturally sensitive support networks cannot be overstated. For example, data from the U.S. Census Bureau shows the number of people in the U.S. who speak Spanish at home has increased by...
AI, Data, and the Future of Health Care Marketing: A Conversation With 4 Pharma Advertising Experts
by Jessica Meylikhov | Oct 16, 2024 | Uncategorized
By Eric Peacock, CEO and Co-founder, MyHealthTeam Health care marketing is rapidly evolving, driven by AI, health privacy legislation, the need to reach more diverse patient communities, and the growth of direct-to-patient offerings. To help us sort the reality from...
The New Marketing Playbook: Engaging Patients in the Era of AI, Personalization, Patient Privacy, and Direct-to-Patient Offerings
by Jessica Meylikhov | Jun 25, 2024 | Uncategorized
By Eric Peacock, Co-founder and CEO, MyHealthTeam At MyHealthTeam’s all-company get-together in Nashville, we invited five pharma marketing experts from top agencies and biotechs to join me on a panel. We discussed the “New Marketing Playbook” for everything from rare...