by myhealthteam | May 29, 2024 | Uncategorized
This year’s PHM HealthFront highlighted themes which pharma, agencies, and marketers should make central to all we do. Below are 10 quotes from the stage that really resonated with all of us at MyHealthTeam. 1. “Community is the cornerstone of health advocacy. … If...
by myhealthteam | Feb 28, 2024 | Uncategorized
By Eric Peacock, Co-founder and CEO, MyHealthTeam Twelve years ago, rare diseases were overlooked by pharma, leaving rare disease research underfunded and patients underserved. However, a transformative shift occurred in 2012 when the FDA introduced the Breakthrough...
by myhealthteam | Dec 7, 2023 | Uncategorized
As the industry faces the depreciation of third-party cookies, pharma marketers and ad agencies are looking for new ways to effectively target diagnosed patients. Here are four tactics that can be launched in-market within a matter of weeks that allow brands to engage...
by myhealthteam | Oct 12, 2023 | Uncategorized
Written by Mary Ray, Co-founder and COO, MyHealthTeam It was three and a half years ago when I felt swept up by a wave of biopsies, surgeries, and a myriad of medical appointments after being diagnosed with breast cancer. Juxtaposed against the daunting backdrop of a...
by myhealthteam | Jul 12, 2023 | Uncategorized
By Eric Peacock, CEO and Co-founder, MyHealthTeam What Is Zero Party Data? You may have heard the phrase “zero party data,” but you’re still wondering what it means. Zero party data is information a customer intentionally and proactively shares with a company,...
