by Jessica Meylikhov | Jun 13, 2024 | Uncategorized
By Christian Pran, EVP, Partnerships at MyHealthTeam Data is not created equally. Understanding the difference between zero-party and first-party data can be game-changing for pharma marketers. Below is a guide on how pharma marketers can reach more of the right...
by Jessica Meylikhov | Sep 14, 2023 | Uncategorized
By Eric Peacock, CEO and Co-founder, MyHealthTeam Digital health media is on the precipice of major change. ChatGPT and AI are advancing faster than we ever thought they would. Third-party cookies are going away slower than we ever thought they would (finally...
by Jessica Meylikhov | Aug 29, 2023 | Uncategorized
By Elizabeth Luce, EVP Strategic Partnerships & Business Operations The average person watches 17 hours of online video each week, and video ads have nine times higher recall than print. But those great results only materialize when you can effectively target your...
by Jessica Meylikhov | Jul 12, 2023 | Uncategorized
By Eric Peacock, CEO and Co-founder, MyHealthTeam At a time when Facebook is restricting the use of a person’s health information to target advertisements, MyHealthTeam is almost insisting on it for our pharma partners. Why? It’s not only better for advertisers, but...
by Jessica Meylikhov | May 23, 2023 | Uncategorized
By Eric Peacock, co-founder and CEO of MyHealthTeam The PHM HealthFront event never fails to deliver on ideas. Here are five themes that may have the greatest industry impact. 1. Empathy in Health Care Once known as “McDreamy,” “Grey’s Anatomy” actor Patrick Dempsey...
