by Jessica Meylikhov | Jun 13, 2024 | Uncategorized
By Christian Pran, EVP, Partnerships at MyHealthTeam Data is not created equally. Understanding the difference between zero-party and first-party data can be game-changing for pharma marketers. Below is a guide on how pharma marketers can reach more of the right...
by myhealthteam | May 29, 2024 | Uncategorized
This year’s PHM HealthFront highlighted themes which pharma, agencies, and marketers should make central to all we do. Below are 10 quotes from the stage that really resonated with all of us at MyHealthTeam. 1. “Community is the cornerstone of health advocacy. … If...
by myhealthteam | Dec 7, 2023 | Uncategorized
As the industry faces the depreciation of third-party cookies, pharma marketers and ad agencies are looking for new ways to effectively target diagnosed patients. Here are four tactics that can be launched in-market within a matter of weeks that allow brands to engage...
by myhealthteam | Oct 12, 2023 | Uncategorized
Written by Mary Ray, Co-founder and COO, MyHealthTeam It was three and a half years ago when I felt swept up by a wave of biopsies, surgeries, and a myriad of medical appointments after being diagnosed with breast cancer. Juxtaposed against the daunting backdrop of a...
by Jessica Meylikhov | Sep 14, 2023 | Uncategorized
By Eric Peacock, CEO and Co-founder, MyHealthTeam Digital health media is on the precipice of major change. ChatGPT and AI are advancing faster than we ever thought they would. Third-party cookies are going away slower than we ever thought they would (finally...
by Jessica Meylikhov | Aug 29, 2023 | Uncategorized
By Elizabeth Luce, EVP Strategic Partnerships & Business Operations The average person watches 17 hours of online video each week, and video ads have nine times higher recall than print. But those great results only materialize when you can effectively target your...
