by Jessica Meylikhov | Aug 29, 2023 | Uncategorized
By Elizabeth Luce, EVP Strategic Partnerships & Business Operations The average person watches 17 hours of online video each week, and video ads have nine times higher recall than print. But those great results only materialize when you can effectively target your...
by Jessica Meylikhov | Jul 12, 2023 | Uncategorized
By Eric Peacock, CEO and Co-founder, MyHealthTeam At a time when Facebook is restricting the use of a person’s health information to target advertisements, MyHealthTeam is almost insisting on it for our pharma partners. Why? It’s not only better for advertisers, but...
by myhealthteam | Jul 12, 2023 | Uncategorized
By Eric Peacock, CEO and Co-founder, MyHealthTeam What Is Zero Party Data? You may have heard the phrase “zero party data,” but you’re still wondering what it means. Zero party data is information a customer intentionally and proactively shares with a company,...
by myhealthteam | Jun 20, 2023 | Uncategorized
The impact of multiple sclerosis (MS) on the quality of life, mental health, and financial stability of patients is significant regardless of race. However, access to and quality care for MS is significantly lower for Latino and Black MS patients than it is for white...
by Jessica Meylikhov | May 23, 2023 | Uncategorized
By Eric Peacock, co-founder and CEO of MyHealthTeam The PHM HealthFront event never fails to deliver on ideas. Here are five themes that may have the greatest industry impact. 1. Empathy in Health Care Once known as “McDreamy,” “Grey’s Anatomy” actor Patrick Dempsey...
by myhealthteam | Jan 26, 2023 | Uncategorized
By Eric Peacock, co-founder and CEO of MyHealthTeam From zero party data and AI to cocreation with patients and proving ROI on health equity programs, there is much to be excited for in 2023. Here’s my take on six health trends to bake into your pharma marketing and...
